Posts Tagged ‘Tinsel’

No Tinsel til December!

We’re all getting used to the steady spread of Christmas into the rest of the year, as it now seems to start sometime after the back to school promotions of September, and not finish until the shops start stocking Cadbury’s Creme Eggs. Retailers, it seems, can’t get enough of tinsel and fake snow, even when there are still leaves on the trees, and with the recession still biting hard there’s no sign that this year will be any different. At Proporta, this drives us a little bit mental, but if you think Britain’s bad, as always our neighbours across the pond take things to the extreme.

In the US this year, Christmas promotions have already started for many of the major shops. Toys ‘R’ Us are advertising “Christmas” discounts with Santa reclining on the beach, KMart have got a “Christmas Lane” on their website, and Sears department stores have already got holiday grottoes installed. Some Americans think it’s great – “A bargain’s a bargain” – whilst others are taking a more bah humbug attitude, saying that the whole thing “reeks of desperation”. And we’re definitely on the humbug side – Christmas in July might be the name of a song, but that doesn’t mean we need to make it a reality.


So, here at Proporta we’d like to start a little informal campaign, called “No Tinsel til December!”. We don’t want to see anything remotely Christmassy thrust in our faces until the advent calendars are out, and we’ll be looking to continue the British tradition of getting all your presents in a mad rush on Christmas Eve. It’s the English way, and that’s why we like it. Enough is enough!