Apple Back to the Mac event

Yesterday Apple hosted a special event at its Cupertino headquarters, for selected members of the media. When the invitations were sent out last week it became clear what the focus of this special event was; with the title “Back to the Mac” it seems clear that Apple wished to move away from the focus on iOS and iPods to return to the company’s roots.

Apple announced the release of several new products including two new versions (13″ and 11.6″) of the ultra-thin MacBook Air, a new Mac operating system with multitouch support, an App Storeand FaceTime for Mac, and an updated version of its iPhoto software.

Further hints were dropped about future additions to the Apple family, such as a MacBook that’ll have a touchscreen, rumoured to be released next summer.

An official announcement of the split of the App Store from the rest of iTunes was also made. Steve Jobs went on to say that this App Store would be in the dock for easy access, and that instant updates and all that good stuff would come with it.

Some impressive sales figures were also unveiled at the event: Macs make up 33% of Apple’s revenue — that’s $22 billion in a year and a 27% growth over the previous year — and that Macs now account for one in five PCs sold at retail in the U.S.

Both versions of the MacBook Air are on sale now Starting at just £849 inc VAT.

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