A new report from Gartner has found 80.5 million smartphones were sold worldwide in the third quarter of 2010, a 96% increase compared to the same period last year. Google’s Android and Apple’s iOS are leading the way in this smartphone revolution.
Android (Android) accounted for 25.5% of worldwide smartphone sales with 20.5 million handsets sold, which makes it the second largest smartphone platform, behind Nokia’s Symbian and Apple’s iOS, which now has 16.7% market share with 13.5 million handsets sold in Q3 2010.
Symbian and RIM both show growth in number of devices sold, but it is abundantly clear that Google’s Android and Apple’s iOS are the front runners and are gaining momentum, and this is unlikely to change in the near future. Microsoft’s market share fell dropped dramatically from 7.9% in the third quarter of 2009 to 2.8% in Q3 2010, with only 2.2 million devices sold.
Gartner sees two ways to succeed in the smartphone market, one fitting the description of Apple’s iOS and the other of Android. “Any platform that fails to innovate quickly — either through a vibrant multi-player ecosystem or clear vision of a single controlling entity — will lose developers, manufacturers, potential partners and ultimately users,” said Roberta Cozza, principal research analyst at Gartner “Unfortunately, RIM, Nokia and Microsoft’s smartphone strategy have only recently starting to take shape resembling one or the other, and it’ll take time for them to catch up with Apple and Google” (Google).
Looking at Gartner’s numbers for all phones , worldwide mobile phone sales totaled 417 million units in the third quarter of 2010, a 35% increase from the third quarter of 2009, with the top five mobile phone makers being Nokia, Samsung, LG, Apple and RIM.