Archive for January, 2009

Got a few million pounds spare?

Whilst trawling through The Sun on the bus into work one morning (she’s collecting the £9.50 holiday vouchers), Hannah came across a shocker of an iPhone. Some Austrian jeweller – Peter Aloisson to be precise – has designed the one-of-a kind Apple iPhone 3G ‘Kings Button’. It’s made with nothing less than solid 18 carat yellow gold, white gold and rose gold. It also features a rare 6.6 carat diamond as its home button. This questionably “stylish” beauty is worth a staggering £1.8m – now that’s the definition of BLING BLING.

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Meet the designers

Proporta designer, Graham, explains where and how Proporta get inspiration for the products they design
Anything can give us inspiration from the hassles of furniture shopping with my better half we got the Maya Gold, and don’t ask why a trip to Turkey gave us the laptop sleeve.. to Monson breaking his Psion in the early days and making sure that no one would ever do the same. As well as ideas which our designers’ seemingly conjure from thin air, the design process can also be triggered by a series of events. These include rumours we receive about upcoming device launches, other people’s visions which we help to make a reality, and endless cut outs from magazines littered around the office.

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Each process has its own set of challenges and problems which we have to overcome before the product is ready and available on the shelf. Cost and material choice are two important challenges which necessitate an astute knowledge and retail experience to make sure that we’re competitive. Getting into the head of our target market has also become increasingly challenging. Everyone from an 8 year old girl, to a 60 year old man could be a potential Proporta customer who we need to appeal to.

Working within Proporta, we look extensively at upcoming fashion developments and have a network that helps us to see what trends are heading our way months before they hit the catwalks. We also like to take advantage of magazines (which gives the boys a convenient excuse to claim that his infatuation with the girls from Cosmo is purely for “research”), brochures, online shops and our own general interest in all things shiny and weird. All of these can inspire new colour ranges, materials and graphic ideas, which help us to brainstorm and put together a product range, website, adverts and packaging that make us all proud. We don’t just say it to blow our own trumpets… we really do believe that Proporta cases are the best around.

Proporta get a face lift

It’s been a while (an awful, awful long while) since Proporta last overhauled their website, but we recently undertook the gargantuan task of giving our website a much needed makeover. Sam and James worked around the clock to get everything ready for launch day, and Lynnette toiled over every last detail to make sure the site looked it’s best on D-day. The rest of us escaped to do a spot of paintballing (aiming at the directors was a high priority), and the others managed to join us at our Christmas party (rather red eyed and many hours, blood, sweat and tears later), and the new-look website emerged.

Take a moment to browse the huge range of products and admire the new layout and logo – you may also come across the few surprises we”ve also thrown in for good measure.